Highlife singer Kwaisey Pee has said that making music today is far cheaper and easier than it was in the past.
He believes the shift in production and promotion has turned music into an accessible venture for almost anyone.
Speaking on Daybreak Hitz with Doreen Avio, he compared his early days in the industry with current trends, noting that social media has taken over most of the promotional work. He argued that this has reduced the financial burden that musicians once carried.
“Our fathers were doing it because my dad was telling me a story when they go to studio to record back in the days when they’re doing the same thing, everybody starts, there’s no rewind, cut here, join here, like they’re doing nowadays. I think we did real music, the hardcore way,” he said.
He added that promotion used to require physical trips across the country.
“It’s just like promotion nowadays, everything is about social media. We used to go to the Sunyanis and the Brong Ahafos and Takoradi, you have to drive, travel, more money. I’m music now is the cheapest thing to do and you don’t spend a lot of money,” he said on Hitz FM.
Kwaisey Pee also dismissed the perception that today’s artistes spend heavily on online promotion.
“I don’t think so because most of them they have followers like huge followers they don’t pay money to stations, bloggers,” he said.
He pointed out that older artistes still face financial challenges in promoting their work.
“Trust me. It’s that’s the honest truth but some of us we’re still paying. We’re still pushing because we don’t have and because our followers are not the social media type so when we record we have to still come to you guys sit on radio and then talk about and promote it,” he stated.
In the meantime, he is getting ready to celebrate his 25th anniversary in the music industry.
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