GCB Bank has rewarded customers at the first “Pa To Pa” Promo Draw, part of its ongoing nationwide savings initiative aimed at recognising loyalty, promoting deposits, and strengthening customer engagement.
The event, hosted at the Airport West Hotel in Accra, drew GCB Bank executives, including Executive Head of Retail Banking Sina Kamagate, Chief Internal Auditor Wilhemina Asiamah, Head of Digital and Youth Banking Dr. Emelia Sackey, and Liability Product Manager Richard Wobil. Also in attendance were regional and branch managers, representatives from the National Lottery Authority (NLA), media personnel, and the first batch of winners.
Addressing the gathering, Executive Head of Retail Banking Sina Kamagate explained the rationale behind the promotion and celebrated the achievements of the inaugural winners.
“Somewhere last year, in December, we launched our promo to give our customers the opportunity to ‘gamify’ as they do their business. Our customers get to do what they love—conduct their businesses, make money, and deposit. As they deposit, we offer them the chance to compete amongst themselves, and those who show up strongly are rewarded,” Mr. Kamagate said.
He emphasised that the draw marked the first awards ceremony under the promotion:
“This is the very first award session, and already we have 10 customers demonstrating their commitment to supporting the Black Stars in the Americas. As a bank, we are happy to support our customers—not just to watch the games, but also to network, interact, and do more of what they enjoy,” he added.
Highlighting the ongoing goal of customer engagement, Mr. Kamagate added:
“We are here to honour our first-time customers who have made it from number one to number 10, and to encourage you that this is just the beginning. The main event will happen in May when we select our top three and prepare them for the soccer fiesta.”
He also congratulated the winners while motivating all participants:
“To those who have made it, congratulations. A bigger prize is at stake, so don’t relax yet. And to customers who didn’t make it this time, it’s never too late. We expect to see new faces when we meet next for the January winners,” Mr. Kamagate said.
Understanding the “Pa To Pa” Promo
Richard Wobil, Liability Product Manager at GCB Bank, provided an overview of the promotion, explaining how customers can participate, accumulate points, and win prizes over the five-month campaign.
“We are looking at existing customers as well as potential customers who want to join GCB. Almost anyone qualifies; all you need to do is open an account, start depositing, and you become eligible to win,” Mr. Wobil said.
Outlining how points are earned, he added, “For every 300 Ghana cedis deposited and left for a month, customers earn a point. Leave it for two months, you get two points. Leave it for five months, you get five points. Multiples of deposits earn multiples of points. This system allows customers to steadily build points.
On the selection of winners, Mr. Wobil explained:
“We reward top 10 customers each month. The highest scorer is first, the second-highest second, and so on. This happens for every month of the promotion,” noting that consistency and engagement are key.
He also detailed the grand finale rewards and logistics for the ultimate winners:
“The five winners will travel to two countries to watch Ghana’s group stage matches in Toronto, Boston, and Philadelphia. Everything is all-expense paid, including visas and flights. Customers only need to have their documents ready—we handle the rest,” he said.
He also added insight into the rationale behind the prizes:
“The prizes are deliberately chosen to enhance the World Cup experience, whether customers enjoy it in Ghana or abroad. From large TVs to air conditioners, microwaves, and fridges, everything is aimed at helping our customers to fully enjoy the game,” Mr. Wobil added.
Assuring Transparency and Legitimacy
Representing the National Lottery Authority, Nancy Brew of the Marketing Department explained the Authority’s role in supervising the promo.
“NLA, as a company, is mandated by law to run all consumer promos in Ghana. So that’s why we partnered with GCB to come up with this particular promo,” she said.
She assured participants of the legitimacy of the rewards.
“As NLA, we’ve authorised this promo, and you’ve gone through all the processes that are needed to go ahead with this promo, and we can say that the rewards that we’re going to give out are a true reflection of the promo,” Ms. Brew added.
She encouraged customers to continue participating.
“The promo hasn’t ended yet, and I encourage all of you to tell people to keep participating , for the winners, congratulations and keep it up,” she urged.
Also speaking at the event, Chief Internal Auditor of GCB Bank, Wilhemina Asiamah, underscored the transparency of the draw.
“GCB’s internal audit department did review the winners and the points based on the promotion rules, and we can confirm to all of you that the winners are indeed the true and deserving winners,” she said.
She explained that the audit team reviewed deposit data and accumulated points to validate the winners.
“Be assured that they are the deserving winners,” Ms. Asiamah added.
On receiving their awards, the winners expressed their gratitude to the Bank.
“On behalf of the management and staff of GCB, we would like to thank you for your continuous support, dedication, and professionalism. Thank you,” said one of the winners.
Speaking to the media after the draw, Mr Kamagate further explained eligibility and rewards under the “Pa to Pa” Promo.
“For every 300 Ghana cedis of deposit and multiples thereof, customers earn a point. The more you deposit, the more points you accrue,” he said, adding that dormant account holders who reactivate their accounts also earn points.
Mr Kamagate emphasised that every customer has a chance to win:
“Even a customer who has only deposited 300 Ghana cedis could stand a chance of being the lucky one,” he stressed.
According to him, the promo also creates networking opportunities among customers.
“Today, what you have seen here are 10 different customers from various regions. They’ve got the opportunity to interact and exchange contacts. That network has already begun, and that’s some of the reasons why we put together this loyalty program—to get our customers to meet and occasionally interact and share business,” he added.
The promotion, running until April 30 , is open to both new and existing GCB Bank customers, a move the bank describes as celebrating customer loyalty while reinforcing its commitment to savings.
